Rene' and Mark Munger at FOT 2011
I’ve done the Festival of Trees (FOT), an event sponsored by the Junior League of Duluth, ever since I became a published author. My first novel, The Legacy was published by Savage Press of Superior, WI in October of 2000. That November, I sat in the Savage Press booth during the FOT and sold books alongside the owner of the press, Mike Savage. I did so well that, the next year, I had my own booth space. Over the ten years CRP has been a presence at the craft show, it has done well. I’ve sold hundreds of books to folks (mostly women). This year’s event, sad to say, was not very productive.
Now, I’ll readily admit, that part of the problem is that I haven’t had a new book released since Mr. Environment: The Willard Munger Story came out in March of 2009. So It’s been over two years since a new “Munger” product has been released. And book buyers, whether they are purchasing for themselves or others, want a new book, something unique and never-before-seen, to either read themselves or give as a gift. I get that. But, with stock of four book titles on hand (out of eight), one might assume that there would be something for everyone interested in buying a book even without a new title. But it’s more than that, dear readers. It’s also, as someone during a debate once said, “It’s the economy, stupid.” To be fair to the estrogen-driven female shoppers at this year’s FOT, I’d say my poor sales this year are a combination of not having “new” on hand to entice shoppers and the hard economic times we find ourselves in. I can remedy the first problem by releasing a new book (though, right now, I can’t afford to print it). But, like President Obama and Congress, I am clueless as to how to turn our dismal economy around.
Rene's Benches FOT 2011 CRP Booth
Thinking about this weekend (two days of not many sales), maybe there’s more to this story than just product fatigue and global economic malaise. I come to this conclusion because, as the title to this piece says, I spent much of the weekend in my booth with Steve Jobs. No, I didn’t become delusional as I sat alone, waiting for customers, asking the perennial question I always ask: “Did John Grishom start this way?” (Actually, he did. A Time to Kill, his first effort, was self-published and languished in boxes in his basement until The Firm went ballistic.) I was reading, as I always do during down time at festivals, and my book of choice was the new biography of Apple icon and founder, Steve Jobs. I’ll save the review of the book for another blog but, suffice it to say, with all Jobs’s peculiarities, there’s one thing that has impressed me about the man’s story so far: He was always concerned with the aesthetics and the utility of his products. Keeping them beautiful and simple, while retaining functionality, was and is the hallmark of Apple’s product line. Reading the book got me to thinking (always dangerous, as my wife will attest): What if Cloquet River Press adopted the same business philosophy? What if, instead of perennially hitting my head against the wall, trying to break into a mainstream publisher through force of will, churning out manuscripts, sending out queries to agents and small presses, I simply took a step back, gathered my breath, and changed how Cloquet River Press does business? Interesting. What if, instead of trying to do things that big publishers are very, very good at (though their profit margins suck these days due to the onset of e-readers), like getting books into bookstores for strangers to read, I concentrate on my loyal fans, as small a base as that may be, and simply give them the best product I can produce? What if, when the next Munger book is released, it is done not with an eye towards pushing Mark Munger to a new level, but is released on a limited print basis (with e-book versions on all the major platforms) so that, in the end, I am not running hither and tither trying to sell books in the rain beneath my beloved EZ-Up? Craft shows were once the mainstay of what I did to sell books. Over the past three years, that avenue to sales has, even with a new book on the table (Mr Environment) dried up. Maybe the message that is being sent is: “Munger, it’s time to re-think, to re-vision what it is you’re trying to do.”
Over the next year, I will ponder more and travel less in an attempt to figure out what model makes the most sense for CRP. I’m tired of swinging for the fence only to hit pop flies: Better to wait for the right pitch and take a single. Steve Jobs likely wouldn’t be happy with that analogy: He’d urge me to swing for the fence. But in this changing world of print media, with a down economy and all the uncertainty of what tomorrow will bring, maybe taking a deep breath and actually thinking about where I want to be with my writing and my stories is the right thing to do.
Peace.
Mark
